Worldwide Day of Play

A Day Dedicated to Kids' Health and Wellness.

To showcase Nickelodeon's commitment to combating childhood obesity, Oasis has helped the network bring their flagship Worldwide Day of Play event to life since 2010. Whether creating a field day of active play for 50,000 attendees and First Lady Michelle Obama in Washington DC's President's Park or joining grassroots health and wellness events across the nation on the "Road to Worldwide Day of Play," Nickelodeon has inspired and encouraged thousands of kids to Get Up, Get Out, and Go Play!


PMA Bronze REGGIE© Award
Best Experiential Campaign
Event Marketer EX Award Winner
Best Activation of a Cause Sponsorship/Tie-in