Oasis Articles

Nickelodeon Engages Influencers as Official Nick Jr. Parental Team

Jul 29, 2019

Four Instagram influencers with 80K+ followers combined, Faye Gooding, Hattie Harrison, Lorna of Mum to Messy Boys and Nigel of Not So Funny Dads, will share content creation duties for the Nick Jr. UK social channel as well as produce original content on their own sites consistent with the mega-brand’s messaging. We’ve got some heart eyes for this savvy strategy. Nickelodeon’s play to expand social reach through parent influencer relationships builds upon the successful programming model they tested by partnering with “kidfluencers” such as Jojo Siwa and Ryan Kaji from Ryan ToysReviews.

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