Jul 31, 2019
Research suggests that purchases driven by millennials favor experiences over possessions which has brands turning to family friendly activations to expand their reach and loyalty. But how do you build a successful event for youth and adults? You look at some key factors through the eyes of the caregivers AND their kids. Caregivers want lear educational or emotional incentive tied into a visually appealing and interactive event delivered to them via social channels or word of mouth. Kids want cohesive storytelling during the event that offers an exciting adventure and exposure to beloved characters or brands.
Jul 29, 2019
Four Instagram influencers with 80K+ followers combined, Faye Gooding, Hattie Harrison, Lorna of Mum to Messy Boys and Nigel of Not So Funny Dads, will share content creation duties for the Nick Jr. UK social channel as well as produce original content on their own sites consistent with the mega-brand’s messaging. We’ve got some heart eyes for this savvy strategy. Nickelodeon’s play to expand social reach through parent influencer relationships builds upon the successful programming model they tested by partnering with “kidfluencers” such as Jojo Siwa and Ryan Kaji from Ryan ToysReviews.