5 Ways Your Event Should Lean into the Holiday Hoopla

Crowd watching a parade. Photo by Yolanda Sun on Unsplash

You've seen the signs: temperatures are dropping, daylight is waning, and your feed is filled with plaid-clad friends and family obsessing over everything pumpkin. It's official - the holidays are upon us and they are NOISY. How can your event compete with the clatter? You don't need to shout louder to contribute to the conversation, just follow these five steps to secure yourself some warm fuzzies from the families you love to entertain.

Access Anticipation

Amp up the excitement for a particular product or property by giving access and education ahead of its release. Give audiences hands on demonstrations and generate buzz for the seasonal release with kids and caregivers alike.

Be Considerate of the Client and the Consumer

Hectic holiday schedules and cramped venues demand precise executions, so make sure your footprint is compactly designed and easily digestible with a variety of timed experiences that audiences can choose to engage in.

Create Live Content

Keep the narrative consistent and build the world of the character or product you are promoting in real time so as to interactively engage your audience. Create a small show, have a character don a festive outfit, or create a limited holiday release party for a popular product and make sure the narrative resonates with the current season.

Embrace Emotions

Surrender to the season and embolden emotional responses in event marketing and execution. Support nostalgia, positivity, kindness, gratitude, family and friendship when creating your campaign and build out activations that give back to the community in some way.

Give with Gratitude

Use giveaways to emphasize the spirit of the holidays and build brand loyalty. In addition to contests and swag, consider partnering with a charitable organization to amplify the goodwill and emotional connection with your community at large.

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