Disney Publishing Worldwide
Inspired by Mo Willems’ "The Thank You Book" and the annual “Thank-o-Rama” celebration held in May, a multi-year tour was established to share gratitude and thank kids and families for being readers.
Over 4,200 guests were reached at local bookstores, libraries and schools across the country over two years.
The Thank-o-Rama Tour has traveled over 7,500 miles using a vibrantly wrapped van to transport branded activities to bookstores and libraries nationwide. Each event featured a colorful reading corner, prize wheel station, multiple craft tables and a branded backdrop where families could pose for a photo with Elephant and Piggie costumed characters.
Thank-o-Rama events drove foot traffic to stores and often led to sold out Mo Willems’ inventory. The 2018 tour concluded with "An Elephant and Piggie Biggie!" on the New York Times Best Sellers list for Children’s Picture Books.