HarperCollins

Treat Your Shelves

Kids and adults in line to receive free gifts from branded ice cream truck van
Guests line up to get their literary treat

HarperCollins brought an eye-catching “Sweet Treat” truck to thousands of kids, teens and adults at book festivals across the U.S. Guests could “treat their shelves” to giveaways and choose from a variety of book samplers. 

13,000 book fans visited the HarperCollins truck and took home everything from book bags and bookmarks, to stickers, posters and more!

Smiling man wearing a hat signing autograph for adult and child
Fans meet author, Lucky Diaz, and grab an autograph

Each event included surprise visitors – including authors, artists and costumed characters!

Children and two adults posing for photograph with sign of blue truck
A perfect family photo!

The littlest readers got a chance to take a ride on the Little Blue Truck!

HarperCollins Treat Your Shelves
HarperCollins Treat Your Shelves
HarperCollins Treat Your Shelves

Want to treat your fans to something special?

We’re ready to help!
  • Project Management
  • Tour Operations & Site Logistics
  • Video & Photography Services
  • Book Store, Festival, & School Tour


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