Treat Your Shelves

Kids and adults in line to receive free gifts from branded ice cream truck van
Guests line up to get their literary treat

HarperCollins brought an eye-catching “Sweet Treat” truck to thousands of kids, teens and adults at book festivals across the U.S. Guests could “treat their shelves” to giveaways and choose from a variety of book samplers. 

13,000 book fans visited the HarperCollins truck and took home everything from book bags and bookmarks, to stickers, posters and more!

Smiling man wearing a hat signing autograph for adult and child
Fans meet author, Lucky Diaz, and grab an autograph

Each event included surprise visitors – including authors, artists and costumed characters!

Children and two adults posing for photograph with sign of blue truck
A perfect family photo!

The littlest readers got a chance to take a ride on the Little Blue Truck!

HarperCollins Treat Your Shelves
HarperCollins Treat Your Shelves
HarperCollins Treat Your Shelves

Want to treat your fans to something special?

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  • Project Management
  • Tour Operations & Site Logistics
  • Video & Photography Services
  • Book Store, Festival, & School Tour

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