Nickelodeon
Beyond The Backpack
As part of Nickelodeon’s pro-social commitment to kids and families, they created Beyond the Backpack (BTB), a nationwide initiative to promote overall kindergarten readiness for preschoolers by providing caregivers with resources focusing on five major areas critical to development: Family Engagement, Health & Wellness, Literacy Skills, Social & Emotional Skills, and STEAM Skills.
The initiative provides parents and caregivers with access to resources to help prepare a preschooler for kindergarten.
To expand the initiative’s impact, Nickelodeon launched Beyond the Backpack Block Parties – community-based events for families focusing on kindergarten readiness. The events include themed games and activities as well as community partner stations that focus on the five areas of development and preparing a child to enter kindergarten.
Nickelodeon has partnered with several school districts and children’s museums over the years to host Beyond the Backpack Block Parties that provide parents with the opportunity to begin the kindergarten enrollment process and celebrate the start of school.
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