To broaden reach with preschool audiences and bring to life priority brands, Nickelodeon dreamed up the Nick Jr. Play Date Tour. The tour partnered exclusively with Westfield Properties to visit 10 premier shopping centers over six consecutive weeks.
With over 10,000 unique photos & videos collected throughout the tour, the microsite received over 28K views in six weeks.
The six-hour events included a PAW Patrol Lookout Tower replica with slide, a Blaze and the Monster Machines racetrack video op, Shimmer & Shine Flying Carpet GIF, Costumed Character GIF & Greets, and LeapFrog activities.
Organic sponsorship integration was achieved for LeapFrog through on-brand product demos, premium distribution, and coupon distribution during each event.
Kids received an "Adventure Passport" that encouraged attendees to collect stamps at each activity. Each Adventure Passport included a unique code so participants could download and share their videos and GIFs from a custom microsite.