Nickelodeon

Nick Jr. Play Date Tour

To broaden reach with preschool audiences and bring to life priority brands, Nickelodeon dreamed up the Nick Jr. Play Date Tour. The tour partnered exclusively with Westfield Properties to visit 10 premier shopping centers over six consecutive weeks.

With over 10,000 unique photos & videos collected throughout the tour, the microsite received over 28K views in six weeks.

Family posing with Gil from Nick Jr. Bubble Guppies
Family posing with Gil from Nick Jr. Bubble Guppies

The six-hour events included a PAW Patrol Lookout Tower replica with slide, a Blaze and the Monster Machines racetrack video op, Shimmer & Shine Flying Carpet GIF, Costumed Character GIF & Greets, and LeapFrog activities.

LeapFrog LeapPad
LeapFrog LeapPad Station with Paw Patrol Imagicards

Organic sponsorship integration was achieved for LeapFrog through on-brand product demos, premium distribution, and coupon distribution during each event.

Nick Jr Play Date Tour Adventure Passport
Play Date Adventure Passport

Kids received an "Adventure Passport" that encouraged attendees to collect stamps at each activity. Each Adventure Passport included a unique code so participants could download and share their videos and GIFs from a custom microsite.

Shimmer & Shine Flying Carpet GIF
Shimmer & Shine Flying Carpet GIF
Giant Blaze Replica
Giant Blaze Replica
Paw Patrol Lookout Tower Slide
Paw Patrol Lookout Tower Slide

Everyone loves a reason to play!


Let's dream up another.

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