Worldwide Day of Play is Nickelodeon’s commitment to promoting and supporting the power of active play among children. Nickelodeon dedicates a day annually to encourage kids, caregivers, and communities to get up, get out, and get active. This day is known as Worldwide Day of Play (WWDoP) and it has included a field day for 50,000 attendees and First Lady Michelle Obama in Washington DC’s Ellipse Park, a Summer Olympics kickoff celebration at the U.S. Ambassador’s residence in London, family days at NFL stadiums, and hundreds of grassroots events across the country.
Since 2011, hundreds of thousands of kids and families have participated in active play with Nickelodeon and their partners.
In 2019, Nickelodeon partnered with the Aspen Institute’s Project Play initiative – the nation's first effort to make quality sports experiences accessible to all kids, regardless of socioeconomic status and ability level. Project Play supports children and adults collaborating on the decision-making and design of youth play. The Worldwide Day of Play Playbook was updated for coaches, camp counsels, and afterschool program leaders to create a play event where kids’ voices are heard during the planning process.
For the past 15+ years, Nickelodeon has increased visibility around community organizations and foundations committed to physical activity, sports, and recreation for kids. Nickelodeon has partnered with national non-profits (Boys & Girls Club of America, YMCA, Laureus Foundation USA, and Special Olympics), major sports leagues (NFL, NBA, MLS, and MLB) and companies (Capri Sun, MILK, Fruit of the Loom and others) to support Worldwide Day of Play with live activations integrated into many of its festivals held across the country in support of its continued mission of promoting the transformative power of play.