Pocket.Watch

Race with Ryan Walmart Tour

Pocket.watch took an interactive gaming trailer on tour to 50 Walmart Supercenters across the country to support the launch of Ryan’s World “Race with Ryan” video game, from P.W. Games. Guests had the opportunity to demo the new video game before it was released, enter the ‘Race with Ryan Royal Cup Tournament’, play with select Ryan’s World toys, and meet Combo Panda.

During the eight-week tour, over 12,600 Ryan’s World fans attended the pop-up gaming experience.

Kids playing Race with Ryan video game
Royal Cup Tournament contestants playing the Race with Ryan video game

Branded sales kiosks were busy throughout the day as parents pre-ordered “Race with Ryan” directly from Walmart.com. Guests also had the opportunity to enter the ‘Race with Ryan Royal Cup Tournament’ at each 3-hour event. The contestant with the fastest race time from each event won a copy of the brand-new video game. More than 3,860 kids, 10 and under, entered the tournament.

Kids posing with Ryan’s World Combo Panda
Kids posing for a photo during Combo Panda meet & greet

In addition to demoing the video game, Ryan’s World fans were thrilled to play with some of Ryan’s favorite toys, pose for a picture with Combo Panda and step behind the wheel in a “Race with Ryan” themed photo opportunity for parents and kids.

Kids playing with Ryan’s World Toys
Kids playing with Ryan’s World Toys
Kids playing video game in Race with Ryan game trailer
Kids playing video game in Race with Ryan game trailer
Ryan’s World fan posing for Jada Car photo op
Ryan’s World fan posing for Jada Car photo op

READY TO TAKE YOUR VIDEO GAME ON TOUR?


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  • Project Management
  • Mall Tours & Retail Tie-ins
  • Tour Operations
  • Product Launches & Sampling
  • Photo & Video Op Experiences


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