Mattel

Polly Pocket's Tiny Is Mighty Tour

To introduce a new generation to the relaunched Polly Pocket brand, Mattel brought Polly’s pocket-sized world to life through the Tiny is Mighty Tour. The tour visited eight, family-focused shopping centers for consecutive weekend events occurring on both Saturdays and Sundays in each market.

The eight-week tour garnered over 72MM media impressions and 12K unique visitors to the tour website.

Polly Pocket Free Play Product Demo Area
Polly Pocket Free Play Product Demo Area

The five-hour events invited guests of all ages to unlock the big adventures of Polly’s world through imagination and hands-on activities. The immersive experience was the visual focal point for each shopping center with a giant-sized Cupcake Compact Karaoke Stage photo op and Polly’s Adventure Course, complete with a flamingo slide! Kids also had the chance to play with the newly released toys at Polly’s Free Play Zone and take home a keepsake from the Maker Activity Area.

Product sales were boosted by a strategic drive-to retail partnership with Justice girls retailer, including signage, messaging throughout the event and unique giveaways with purchase.

Polly Pocket Adventure Course
Polly Pocket Adventure Course
Polly Pocket Tour Swag
Polly Pocket Tour Swag
Polly Pocket Event Entry
Polly Pocket Event Entry

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