Simon & Schuster

Dork Diaries Bus Tour

Simon & Schuster Dork Diaries Bus Tour

Celebrated #1 New York Times Bestselling children’s book series, Dork Diaries, took a grassroots approach to connecting with fans and promoting the launch of book 7 – Tales from a Not-So-Glam TV Star – with an author and illustrator bus tour, giving fans across the country the chance to get in touch with their inner dork.

Simon & Schuster Dork Diaries Bus Tour

Each stop included author Rachel Renée Russell, and her daughters, Erin who helps write the books and Nikki, who helps with illustrations. Q&As kicked off each event, followed by Nikki performing onsite illustrations of select fans. While fans participated in meet & greets, an event emcee played music and trivia games with attendees.

Additional activities included a Dork-a-licious GIF, branded prize wheel, and active writing display on faux school lockers.

Simon & Schuster Dork Diaries Bus Tour
Simon & Schuster Dork Diaries Bus Tour
Simon & Schuster Dork Diaries Bus Tour

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