Retail Partnership Activations
To generate buzz with core fans and new viewers, Viacom’s Distribution and Business Development team partnered with service providers to host free retail events across the country.
Everyone's favorite mutant turtles left the NYC sewers to promote the launch of their new series, Rise of the Teenage Mutant Ninja Turtles on Nickelodeon. Nickelodeon and AT&T celebrated the premier on DIRECTVNOW with retail events that included photo ops with Teenage Mutant Ninja Turtles costumed characters, activities, games, and giveaways.
To show support for Pride-based activities that drive awareness and traffic, Altice and Viacom partnered to bring two stars from VH1’s Ru Paul’s Drag Race to an Optimum store where fans and supporters would have the chance to meet the LGBTQ advocates and take-home autographs and photos.
Who lives in a pineapple under the sea -AND- is celebrating 20 years of laughs? SPONGE-BOB-SQUARE-PANTS! Altice hosted two special in-store consumer activations at Optimum Experience Centers in support of SpongeBob SquarePants’s 20th Anniversary. Both events included meet & greet appearances with a SpongeBob costume character, printed photos, craft activities, and celebratory snacks.
MTV’s annual on-air event - Video Music Awards – showcases performances by top artists and hot newcomers. This year, Viacom and Altice partnered on a multi-layer promotional campaign to support the always popular on-air award show. The promotional strategy included in-store sweepstakes, social media promotion, and consumer activations with Moon Person costume character appearances and special swag giveaways for customers.
The retail activations serve as turnkey opportunities to help drive brand interactions and impressions for Viacom network series and tent pole events as well as deepen partnerships with service providers.